Creating compelling content

20 August 2019

    Start Time: 9:00am to 1:00pm
  • Location: Dunedin
  • Venue: Otago Chamber of Commerce, Level 3, 442 Moray Place

Photography and Videography on your Smartphone 

The internet is becoming an ever more visual experience. It is no longer enough to have interesting content; it has to look good too. We know pages of uninterrupted text are a turn off, but so is bad photography. Unfortunately, there is way too much of it. It need not be this way.

While photography made the transition from print to screen relatively seamlessly, video has until now, been bottle-necked by bandwidth. Now it’s taking over. Online video is predicted to account for 80% of online traffic by 2019, up from 64% in 2014. Why? Because studies have shown that 4 times as many consumers would rather watch a video clip than read about a product or service, and that they are 50% more likely to read an email if it includes video content.

Producing compelling, engaging content is central to optimising your marketing strategy. The good news is that most of us have a very capable camera in our pocket. They are called smart phones. This course shows how to utilise your phone to generate content that tells your story.

What you’ll leave with:

  • A greater understanding of composition
  • Knowledge of how to get the camera off Auto for dramatically improved results
  • Knowledge of how to shoot the moving image
  • A basic understanding of what makes a successful sequence
  • Lighting tips to make your images come alive
  • Audio tips to ensure a clean, effective soundtrack
  • Knowledge of an efficient workflow and tools
  • The confidence to actually make it happen!
     

Presenter: Chris Gillman Gable

Chris spent his formative years here in Dunedin. In the process of gaining degrees in both marketing and economics, he fell in love with photography and subsequently travelled far and wide with his camera paying the way. Upon returning to NZ he added a post graduate diploma in filming to his CV before embarking on a career in the tertiary sector where he taught photography for over a decade. Working within such a dynamic industry as photography has stimulated an interest in emerging technologies as well as an appreciation of the need to embrace change or be left behind. This ethos is the driver of his workshop offerings.

 

 

*PLEASE NOTE:  

Payments can be made on registration by cash or cheque payable to The Otago Chamber of Commerce, PO Box 5713, Dunedin 9054 | online to Westpac #03 0905 0970271 00 | Visa and MasterCard payments are accepted on our secure website payment page when you register above.

For a full refund to be given, cancellation must be received no less than 48 hours prior to the workshop date.

For details and other training options, call the training team on 03 479 0181 or email training@otagochamber.co.nz

Register

$287.50 NZD (incl. GST)