CHALLENGE MARKETING WINNERS OF APPA INDUSTRY AWARD 2018
By Gemma Allan | Posted: Thursday September 13, 2018
Local business again wins Australasian Industry award.
For the second time running, Challenge Marketing has won an award in the 2018 APPA Awards and was also a finalist in another category. Challenge Marketing was the only company from outside Australia or Auckland to take home an award at the prestigious Australasian Promotional Products Association Awards. It is always awesome to hear of a local business doing well on an international stage.
The APPA Awards for Promotional Products Marketing Excellence celebrate the most creative part of this industry, bringing together recognition of industry professionals for the outstanding use of promotional products in business and marketing programs.
A distinctive chocolate bar manufactured and designed by Challenge Marketing for the Otago Polytechnic was the award winning product.
The key goal was to provide Otago Polytechnic an item to take to the worldwide audience, whilst leaving an emotional connection for long term business relationships. By using chocolate, hokey pokey in particular, it showcased Dunedin with imagery and content. It bought a unique flavour of New Zealand to the world through taste, smell, touch.
The chocolate manufacturer used mainly local ingredients in the chocolate such as South Island wines, milk, and flowers, ensuring it was made with Aroha (love). The manufacturer's recipes had been passed through generations. It has continued to evolved since, the current owner saying it is more than the chocolate, it's about the people, the place and doing something we love by making quality handmade chocolate that embraces the real tastes of New Zealand.
These things all bought together a story that resonated with Otago Polytechnic, could be told and used overseas and fitted along with their own vision - "Our people make a better world" with Caring, Courage, Accountability and Empowerment.
Otago Polytechnic said, "If people are talking about us and its positive then we are doing something right. The chocolate has been well received by all staff and most importantly connections with new overseas relationships. We like how it encompasses the values of Otago Polytechnic, more than just a tablet of chocolate, it's innovative in design, tastes better than normal chocolate leaves a feel-good factor- thus leaving a long-lasting impression of who we are at Otago Polytechnic."
"Challenge Marketing has a genuine passion for what they do. Their commitment ensures products delivered on time by regular communication with clients, not applying the a ‘one brand fits all’ approach has enabled them to offer unique products, ideas and innovations to help customers increase their business awareness and ultimately make more of an impact with their customers/staff."
Today Challenge Marketing provides many branded merchandise items, apparel and promotional products to many local businesses, including pens, drink-ware, flags, head-wear and corporate gifts, including custom made products. Challenge Marketing continues to provide excellence in service with every client every time, building long lasting relationships with both suppliers and customers.