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26 Jul 2012
 

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22 Nov 2012

Business Development - Code - occl1

Customer loyalty - build your competitive advantage

Time: 
9:00am — 12:30pm
Member Cost: 
$299.00 (Incl GST)
Non Member Cost: 
$299.00 (Incl GST)
Venue: 
Otago Chamber of Commerce, Level 3, 442 Moray Place
Location: 
Dunedin
RSVP: 
20 July 2012

 

 

In any economic climate it is sensible, profitable and effective to make sure that you have a loyal customer base.  Once the customer is on board however, many businesses seem to lose their focus and assume that the customer will automatically stay.  It is essential that your business understands what it needs to do to retain customers and build a competitive advantage.  Take care of the customer and the customer will take care of you!

 

Content includes:

  • Customer loyalty - vital in any economic climate.
  • The economics of keeping your customers and not constantly having to find new ones.
  • Understanding why customers choose one supplier and not another.
  • Knowing what your point of difference is.
  • Things you have to know about your customers to keep them coming back.
  • 7 things you have to do as a company to keep the customers coming back.
  • What you have to do as an individual to keep customers coming back.
  • Customer retention - a work in progress for any organisation.

Training Presenter:  Vanessa Hockaday, Lily the Labrador

See also:

 

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